# London's Pride Limited

> London’s Pride Limited (founded in 2012 by MBA graduates Khaja Hussain and Rafeeque Olikkathodi) is a UK-headquartered multi-brand retail, fashion, perfumery, and technology group operating 6+ subsidiaries and 13 retail outlets across the United Kingdom and Dubai, UAE.

## Company Overview

- **Legal Name:** London's Pride Limited (London's Pride Ltd)
- **Founded:** 2012
- **Headquarters:** Unit 20-21B The Colonnades, Royal Albert Dock, Liverpool, L3 4AA, United Kingdom
- **Phone:** (+44) 020 7287 9077
- **Email:** info@londonspride.co.uk
- **LinkedIn:** https://www.linkedin.com/company/londons-pride-ltd/
- **Core Sectors:** Heritage & Cultural Souvenirs, Pop-Culture & Fandom Retail Attractions, Couture & Sustainable Garments, Luxury Fragrances & Custom Jewelry, Children's Lifestyle Products, Digital Marketing & Smart E-Commerce Platforms.

## Key Pages

- [Home](https://www.londonspride.co.uk/): Company overview, milestones, brand portfolio, leadership team, and contact inquiry form. ([Markdown](https://www.londonspride.co.uk/index.md))
- [About Us](https://www.londonspride.co.uk/about/): Full founding story ("Your Dreams, Our Story"), Our Vision, Our Mission, and core values. ([Markdown](https://www.londonspride.co.uk/about/index.md))
- [Our Brands](https://www.londonspride.co.uk/brands/): Complete directory of London's Pride Limited's 11 subsidiary brands and equity ventures across the UK, Europe, and the Middle East. ([Markdown](https://www.londonspride.co.uk/brands/index.md))
- [Careers](https://www.londonspride.co.uk/careers/): Company culture, teamwork philosophy, and career application form with PDF resume upload. ([Markdown](https://www.londonspride.co.uk/careers/index.md))
- [Contact Us](https://www.londonspride.co.uk/contact-us/): Direct phone, email, Liverpool Albert Dock address, and general inquiry form. ([Markdown](https://www.londonspride.co.uk/contact-us/index.md))
- [Terms & Conditions](https://www.londonspride.co.uk/terms/): Website terms of use, intellectual property, and governing law. ([Markdown](https://www.londonspride.co.uk/terms/index.md))
- [Privacy Policy](https://www.londonspride.co.uk/privacy-policy/): UK GDPR data protection and privacy practices. ([Markdown](https://www.londonspride.co.uk/privacy-policy/index.md))

## Portfolio of Brands & Ventures

- [Felipe Tadd](https://felipetadd.co.uk/): Clothing, garments, and fashion manufacturing, distribution, and exporting hub.
- [British Souvenirs](https://britishsouvenirs.co.uk/): Heritage and cultural British gifts and souvenirs born in Liverpool.
- [Cheron London](https://cheron-london.co.uk/): Luxury fragrance line showcased at London Fashion Week.
- [House of Spells](https://houseofspells.co.uk/): Iconic themed fandom attraction and collectible store in London (opened July 2019).
- [Pride Souvenirs](https://britishsouvenirs.co.uk/): 13 tourist gift and souvenir outlets in prime UK locations including London and Edinburgh.
- [Choize](https://choize.co.uk/): Pure perfume oils, private collection sprays, and award-winning customizable jewelry.
- [York Vikings Shop](https://yorkvikingsshop.co.uk/): Viking, Gothic, Celtic, and licensed collectible store in the heart of Shambles, York.
- [Lieto Dite UK](https://choize.co.uk/): Creative, safe children's lifestyle products operating in Dubai and Saudi Arabia.
- [Techtadd](https://techtadd.co.uk/): London-based digital marketing, analytics, and software development agency.
- [Grozeo](https://grozeo.com/): Smart Store e-commerce and hyper-delivery retail platform.
- [Wizard Alliance](https://wizardalliance.co.uk/): UK equity partner and official Cinereplicas distributor for Harry Potter, Viking, and Gothic merchandise.

## Executive Leadership

- [Khaja Hussain — Co-Founder](https://www.londonspride.co.uk/kaja-hussain/): Serial entrepreneur leading investment, administration, and R&D.
- [Rafeeque Olikkathodi — Co-Founder & Managing Director](https://www.londonspride.co.uk/rafeeque/): Strategic planning, global market expansion, HR, and sustainability initiatives.
- [Sumon Ahmed — General Manager](https://www.londonspride.co.uk/sumon-ahmed/): Operational management, efficiency, and Green Operations sustainability.
- [William Tulloch — Communications & Purchase Manager](https://www.londonspride.co.uk/william-tulloch/): Corporate communications, vendor relations, and procurement excellence.
- [Martin Velev — Head of Marketing](https://www.londonspride.co.uk/martin-velev/): Brand management, digital transformation, and multi-channel campaigns.
- [Muhammed Farooq K — Head of Business Development & E-Commerce Strategy](https://www.londonspride.co.uk/muhammed-farooq/): B2B partnerships, omnichannel retail optimization, and e-commerce growth strategy.

## Agent & MCP Endpoints

- [MCP Server Card](https://www.londonspride.co.uk/.well-known/mcp/server-card.json): SEP-1649 MCP Server Card describing available tools and resources.
- [Sitemap](https://www.londonspride.co.uk/sitemap.xml): XML sitemap with lastmod timestamps.