REACH OUT

London’s Pride Ltd isn’t just a business; it’s a story about heart, dreams, and connection. Our journey began in 2012 with two MBA graduates, Mr. Khaja Hussain and Mr. Rafeeque, who believed in the power of travel to create unforgettable moments. What started as a single souvenir shop has blossomed into something so much more: a way to bring joy and meaning into people’s lives.

HEAD OF IT​

I am Muhammed Farooq, Head of IT and  Lead E-Commerce Architect at London’s Pride Ltd. I am an accomplished and versatile professional with a solid foundation in the retail industry and a strong passion for web development. As a Senior Full Stack Engineer, I bring over 7 years of experience in architecting high-scale e-commerce solutions.
My Work at London’s Pride:

  • I have engineered multiple platforms for the company, including more than four Shopify B2C platforms and two complex B2B WooCommerce sites with custom logic for wholesale pricing and bulk ordering.
  • I architected and deployed a sophisticated custom Node.js middleware application to centralize our multi-platform operations.
  • By synchronizing real-time inventory and orders from multiple Shopify and WooCommerce stores into a Master environment, I helped cut manual entry and reduced overselling risks by 90%.
  • I integrated our e-commerce sites with physical EPOS systems to ensure unified stock levels across both our retail and digital channels.

Technical Expertise & Professional Vision:

  • My core technical stack includes Node.js, JavaScript, PHP, React, and SQL/NoSQL.
  • I am an expert in Shopify (Liquid/Custom Apps) and WooCommerce, specializing in bridging complex business logic with high-performance code.
  • I am committed to staying at the forefront of industry trends and exploring emerging technologies to foster innovative solutions that elevate the customer experience.

Education & Interests:

  • I hold an MSc in Software Engineering from the University of Hertfordshire and a BSc in Computer Science from the IHRD College of Applied Sciences.
  • Outside of shaping the future of retail through technology, my personal interests include cinema, music, and cyclin

 

"Aligning market strategy with seamless commercial execution is the foundation of scalable business growth." — Muhammed Farooq

Esteemed IT Leader & Technological Innovator

Leadership & Team Management


Muhammed Farooq consistently demonstrates strong leadership and operational excellence throughout his career. As a technical leader and Product Manager, he has a proven track record of guiding cross-functional teams to deliver innovative retail technology solutions. His core leadership strengths include:

  • Cross-Functional Mentorship: At Techtadd, he mentored a team of six developers alongside SEO and SMM departments, ensuring that technical deployments successfully aligned with broader growth strategies.
  • Strategic Alignment: He excels at bridging the gap between development and operations, seamlessly aligning business goals with technical execution to drive performance and product delivery.
  • Operational Oversight: Drawing from his foundational experience as a Retail Shop Manager and Assistant Branch Manager, he actively contributes to strategic decision-making, manages daily operations, and fosters productive, customer-focused environments.

Redefining shopping through quality, sustainability, and diverse ventures.

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